Know your team
like never before.

Matchday Lab keeps the thread across sessions, matches, load, availability, and quick debriefs — so every recommendation reflects your actual team and season, not a blank slate.

Free during beta · No credit card required

Learns from every debrief

Quick post-session feedback compounds into smarter recommendations over time.

Grounded in curated drills

125+ real drills with diagrams and coaching points. No hallucinated content.

Match-day and load aware

MD-minus labels, intensity tracking, and periodized load management built in.

Tracks theme progress

See what's improving, what's fragile, and what to focus on next across weeks.

Built for coaches who take planning seriously

Club coaches

Running a real season plan across training and match days, not random drills.

Academy directors

Ensuring consistency across age groups and tracking development themes.

Development-minded volunteers

You care about player development but don't have hours to plan.

Season Intelligence

Know what's improving and what still needs work

Track themes across sessions. See what's clicking, what's fragile, and get a recommended next focus — all derived from your session feedback and match context.

Season Intelligence
Week 7 of 14
Next Session Recommendation

Sharpen the transition-to-attack sequence. The team is compact in defense but loses shape when countering.

Why now:
1. 3 sessions focused on defensive shape (improving)
2. Counter-attack flagged fragile in last 2 debriefs
3. Match vs City United in 2 days — transitions key
High Priority
Risks
2,070 AU
this week
-12% vs last week
Progress
Improving
Pressing triggers
Build-up play
Fragile
Transition-to-attack
Set pieces
Session Planner

Structured sessions in seconds, not hours

Pick your theme and constraints. The AI builds a complete session — warm-up through cool-down — grounded in a curated drill library. Not generic AI text. Real drills with coaching points.

Session Plan
75 min
Transition-to-Attack
MD-2 Medium intensity
Warm-up
10 min

Dynamic movement & passing combos

Activation
12 min

3v2 counter-attack triggers

Main
25 min

6v6 transition game (defend-to-attack)

Game
20 min

8v8 directional — score within 8 sec of winning ball

Cool-down
8 min

Recovery & team debrief

Schedule

Your week, organized around match day

MD labels, intensity tracking, load management, and risk flags. Always know how your training week maps to the next match.

Weekly Schedule
Mar 18 - 24
Mon MD-3 Med 17:30 Build-up Play
Tue MD-2 Low 18:00 Conditioning
Wed MD 19:00 vs City United
Thu MD+1 Rest Day
Fri MD-2 Med 17:30 Set Pieces
Sat MD-1 Low 10:00 Activation
Sun MD 14:00 @ Southgate
Weekly Load On track
1,940 AU Target: 2,700 AU
Memory Loop

Your copilot gets smarter every session

2-minute post-session pulse. Quick debrief. Each one feeds the memory loop — so the next recommendation knows what actually happened.

Memory Loop
Session 1 recommendation Week 1

"Work on defensive organization. Focus on team shape in and out of possession."

Generic — no prior context
PulseDebriefPulseDebrief
Session 5 recommendation Week 3

"Sharpen transition-to-attack. Your defensive block is solid (rated 4+ in last 3 pulses) but counter-attacks break down in the middle third. Use directional games with a 6-second scoring window."

Context-aware Built from 4 sessions + 3 debriefs
Privacy & Trust

Your players' data is safe

Player names pseudonymized

Names are replaced with 'Player 1', 'Player 2' before any AI processing.

You own your data

Export or delete anytime. We never sell coaching data to third parties.

AI assists, never replaces

Every recommendation is a starting point. You make the coaching decisions.

How it works

From setup to smarter sessions in three steps

1

Set up your team

Profile, roster, and season dates. Five minutes to get started.

2

Generate structured sessions

Pick a theme, and the planner builds a complete session from a curated drill library — warm-up through cool-down, with coaching points and progressions.

3

Debrief & improve

Quick pulse after each session. Your next plan adapts based on what happened today.

Pricing

Plans for every level

Matchday Lab is free during beta. Paid plans are coming — from volunteer coaches to club academies to professional setups.

Early users lock in founder pricing.

See it in action

Explore a fully-loaded demo

A complete demo team with a full season of sessions, match reviews, and coaching context. No setup required.

Every week makes
the next one sharper.

Free during beta · No credit card required